$[PRICE]
INDIVIDUALLY COMMISSIONED · 1 OF 1
THERE ARE MERCEDES. AND THEN THERE'S THE SL.
For generations, two letters have represented a very particular kind of Mercedes-Benz.
SL.
Not a family sedan.
Not an SUV.
Not simply transportation.
A long hood. Two seats. Open sky. Grand touring. And the wonderful sense that wherever you're going probably isn't as important as how you're getting there.
The AutoStuhl SL Roadster Edition begins with an authentic Mercedes-Benz SL seat from the R230 generation, upholstered in absolutely spectacular brilliant red Mercedes leather.
Then we give it a completely different destination.
Your office.
BRILLIANT RED.
SUBTLETY WAS AVAILABLE IN OTHER COLORS.
Look at it.
This isn't the AutoStuhl for somebody trying to make their chair disappear into the furniture.
The brilliant red Mercedes leather is the entire point.
Against black.
Walnut.
Glass.
Steel.
Stone.
Concrete.
Or a beautifully restrained executive office, it becomes the object everybody notices.
Not because it's trying too hard.
Because a sculpted Mercedes-Benz roadster seat wrapped in brilliant red leather sitting behind a desk is rather difficult to ignore.
Good.
That's exactly what we wanted.
FROM THE AUTOBAHN TO THE BOARDROOM.
The SL has always occupied an unusual place in the Mercedes-Benz world.
Performance without sacrificing luxury.
A sports car you could actually cross a continent in.
A roadster engineered not merely for the perfect Sunday morning, but for the hundreds of miles that might follow it.
And that matters when you talk about the seat.
Mercedes didn't design it for a fifteen-minute test drive.
It had to support its owner for hours.
Comfort.
Adjustment.
Support.
Durability.
All wrapped in the kind of leather expected inside one of Mercedes-Benz's great grand-touring roadsters.
We simply decided that engineering shouldn't be wasted while the car is parked.
YOU WORK HARD.
SIT ACCORDINGLY.
Think about how much time you spend at your desk.
Eight hours.
Ten hours.
Sometimes longer.
You may have worked for decades to surround yourself with things you genuinely enjoy.
A great car.
A great watch.
A beautiful desk.
Art.
Architecture.
Objects with stories.
Then, inexplicably, you sit in the same sort of mass-produced office chair as everybody else.
AutoStuhl asks a different question:
Why?
Why spend thousands of hours sitting in something forgettable when you could spend them sitting in Mercedes-Benz?
MERCEDES-BENZ BUILT THE SEAT.
AUTOSTUHL BUILDS THE CHAIR.
We don't take an extraordinary Mercedes seat and bolt it onto a cheap imported office-chair base.
That would be missing the point spectacularly.
An AutoStuhl begins underneath.
A substantial purpose-built fabricated steel foundation.
Heavy-duty casters.
Engineered mounting.
Individually finished components.
Hand assembly.
Built around one simple philosophy:
The foundation should deserve the seat.
The part underneath your chair may not be what gets the first compliment.
It may be the reason the chair is still there decades later.
THEN SOMEBODY WALKS INTO YOUR OFFICE.
They see the red leather first.
Then the shape.
Something about it looks familiar.
But completely out of context.
They look again.
And eventually:
“OH MY GOD. IS THAT A MERCEDES SEAT?”
Yes.
An authentic Mercedes-Benz SL seat.
Brilliant red leather.
Transformed into an AutoStuhl.
And commissioned specifically for me.
Now we're having a much more interesting conversation.
That's part of what AutoStuhl is about.
We don't build furniture people ignore.
We build furniture owners enjoy explaining.
YOU DON'T NEED TO OWN AN SL.
You don't need an R230 in the garage.
You don't even need to own a Mercedes today.
Maybe you drive an S-Class.
An AMG.
A G-Wagen.
A classic Mercedes.
Maybe an SL was the car on the poster.
Maybe your father owned one.
Maybe you sold one you still regret selling.
Or maybe you simply understand why the three-pointed star has meant something for more than a century.
AutoStuhl isn't about matching your chair's chassis code to the VIN in your garage.
It's about sitting in the marque you love.
The SL is its provenance.
Mercedes-Benz is its heritage.
AutoStuhl is its second life.
ONE OF ONE.
BECAUSE NOW WE ADD YOU.
The original Mercedes seat provides the first chapter.
Your commission creates the second.
We can create bespoke laser-cut stainless steel Signature Panels specifically for your AutoStuhl.
Your corporate logo.
Your family crest.
Your initials.
Your signature.
A favorite verse.
A personal motto.
A meaningful date.
The year you founded your company.
A significant accomplishment.
The silhouette of an automobile.
Or something whose meaning belongs entirely to you.
Not printed.
Not embroidered.
Not stuck on afterward.
Your story, precision-cut into stainless steel.
And once that happens, there isn't another one.
Your seat.
Your configuration.
Your Signature Panels.
Your commission number.
Your provenance.
1 OF 1.
THE FOUNDER'S CHAIR.
There is something particularly good about this AutoStuhl behind the desk of someone who built something.
Imagine it.
Brilliant red Mercedes leather.
Hand-finished steel.
Your company mark precision-cut into stainless steel on one side.
The year you founded it on the other.
Perhaps a phrase that got you through the years when none of it was guaranteed.
It's not corporate merchandise.
It's not another trophy.
It's not a plaque hanging on a wall.
It's the chair you sit in while deciding what happens next.
BUILT TO BE USED.
Please don't treat it like a museum piece.
Sit in it.
Work in it.
Read in it.
Take meetings in it.
Think in it.
Build something in it.
Put it behind your executive desk.
In your home office.
Your study.
Your boardroom.
Your automotive collection.
Or somewhere completely unexpected.
This is functional automotive art.
The story makes it interesting.
The fact that you can actually live with it makes it AutoStuhl.
CERTIFICATE OF PROVENANCE
Every SL Roadster Edition receives its own AutoStuhl Certificate of Provenance documenting the beginning of its second life.
Original automotive provenance.
AutoStuhl commission number.
Completion date.
Configuration.
Materials and finishes.
Signature Panel design.
Original commission.
Because we're not interested in building another chair destined for a dumpster when the next office renovation comes along.
We're trying to build an object someone will still want decades from now.
