SOME CHAIRS ARE DESIGNED TO DISAPPEAR INTO AN OFFICE.
THIS ONE HAS OTHER PLANS.
Look closely at the leather.
The sculpted bolsters.
The unmistakable diamond stitching.
This isn't upholstery trying to make an ordinary office chair look expensive.
It began life in an Audi S7.
The AutoStuhl S7 Diamond Edition takes an authentic 2017 Audi S7 passenger seat and gives it an entirely new purpose.
Audi created the seat for a sophisticated high-performance automobile.
AutoStuhl transforms it into something Audi never offered:
a bespoke executive chair for your office, home or collection.
One original seat.
One individual commission.
One of one.
THE S7 WAS NEVER JUST ABOUT SPEED.
Audi could have made the S7 loud and obvious.
Instead, it did something considerably more interesting.
It combined performance with restraint.
Four doors.
Elegant proportions.
A beautifully appointed interior.
And beneath all that sophistication, serious performance engineering.
The seat reflects the same philosophy.
Supportive enough for a performance automobile.
Luxurious enough for a long journey.
Beautiful enough that its diamond-stitched leather became part of the interior's identity.
That's what attracted us to it.
It doesn't look like a racing seat pretending to be furniture.
It looks like it belongs in an extraordinary office.
DIAMONDS WITHOUT THE JEWELRY.
There is something particularly good about diamond-stitched automotive leather.
It catches the light differently.
It gives the seat depth.
Texture.
Tailoring.
And a visual richness you simply don't get from another slab of black office-chair upholstery.
From across the room, it's handsome.
Up close, you start noticing the details.
And that's exactly how we think luxury should work.
The closer you look, the more you should find.
HAVE YOU EVER HAD A SORE BUTT AFTER SITTING ON AN AIRPLANE TOO LONG?
This is the opposite of that experience.
Think about the absurdity of where many successful people spend their days.
They work hard enough to buy beautifully engineered automobiles.
They obsess over the seats, leather, interior, materials and options.
Then they arrive at the office...
and spend the next eight or ten hours sitting on a mass-produced office chair.
Why?
Automotive manufacturers spend enormous amounts of engineering effort designing seats people can comfortably occupy for hours.
AutoStuhl simply refuses to leave that engineering in the parking lot.
AUDI BUILT THE SEAT.
AUTOSTUHL BUILDS EVERYTHING AROUND IT.
We don't take an extraordinary automotive seat and bolt it onto a cheap imported office-chair base.
There would be no point.
An AutoStuhl begins underneath.
A substantial purpose-built fabricated steel foundation.
Heavy-duty casters.
Engineered mounting.
Carefully finished components.
Individual assembly.
Built with a philosophy that's almost embarrassingly simple:
If we're going to preserve the quality above the base, we're not going to compromise everything below it.
The foundation should deserve the seat.
IT DOESN'T MATTER WHICH AUDI YOU DRIVE.
You don't need to own an S7.
You don't need your automobile and your chair to share a chassis code.
That's not what AutoStuhl is about.
Perhaps you drive an RS6.
An A8.
An R8.
A Q8.
A classic Audi.
Perhaps you sold the Audi you still miss.
Or perhaps you've simply always admired the brand.
This isn't a replacement part for your car.
It's an authentic piece of Audi automotive design transformed into something entirely new.
You aren't matching your car.
You're bringing the marque you love into the room where you spend the rest of your day.
THEN SOMEONE WALKS INTO YOUR OFFICE.
They notice it.
Perhaps they recognize the seat immediately.
Perhaps they don't.
Actually, that can be even better.
They see the diamond-stitched leather.
The automotive proportions.
The unusual foundation.
The stainless detailing.
Then comes the inevitable question:
“Oh my God. What is that?”
Now you get to explain it.
It's an AutoStuhl.
It was created around an authentic Audi S7 seat.
The foundation was fabricated specifically for it.
The stainless steel panels were commissioned specifically for me.
And there isn't another one exactly like it.
That's the moment AutoStuhl is built for.
MAKE IT YOURS.
REALLY YOURS.
The Audi provides the first chapter.
You provide the next one.
Your AutoStuhl can be commissioned with bespoke laser-cut stainless steel Signature Panels designed specifically around you.
Your corporate logo.
Your family crest.
Your initials.
Your signature.
A favorite verse.
A personal motto.
A meaningful date.
The year you founded your company.
A significant accomplishment.
A symbol with a story behind it.
Or something so personal that nobody else needs to understand it.
We create the artwork for your commission and integrate it into the finished piece.
Not a sticker.
Not embroidery.
Not personalization selected from a dropdown menu.
Your story, cut into stainless steel.
That's what turns an authentic Audi seat into your AutoStuhl.
ONE SEAT.
ONE OWNER. ONE COMMISSION.
We're not creating an artificial "limited edition" of hundreds and calling it exclusive.
This particular AutoStuhl begins with this particular authentic automotive seat.
Its condition.
Its history.
Its leather.
Its character.
Then we build it specifically for its first AutoStuhl owner.
Your Signature Panels.
Your configuration.
Your Certificate of Provenance.
Your commission.
1 OF 1.
There may eventually be another Audi AutoStuhl.
There may even be another S7.
There won't be another one with this exact provenance and your story.
BUILT FOR SOMEONE WHO WANTS IT NOTICED.
AutoStuhl isn't invisible office furniture.
It's for the person who enjoys owning objects with stories.
The founder.
The executive.
The collector.
The Audi enthusiast.
The designer.
The architect.
The person who appreciates engineering.
And especially the person who gets a little satisfaction when a visitor notices something extraordinary and asks about it.
You spend too much of your life working to spend it sitting in something forgettable.
WORK IN IT.
Don't preserve it behind glass.
Sit in it.
Take meetings in it.
Read in it.
Think in it.
Build something in it.
Put it behind an executive desk.
In your home office.
Your study.
Your boardroom.
Your automotive collection.
Or make it the unexpected object in a beautifully restrained room.
The diamond stitching gives it enough presence to be noticed.
The Audi design gives it enough sophistication to belong.
And AutoStuhl gives it an entirely new reason to exist.
CERTIFICATE OF PROVENANCE
The S7 Diamond Edition receives its own AutoStuhl Certificate of Provenance documenting the beginning of its second life.
Original automotive provenance.
AutoStuhl commission number.
Completion date.
Configuration.
Materials and finishes.
Signature Panel design.
Original commission.
Because we're not trying to make another chair you'll throw away someday.
We're trying to create something somebody else will want after you're finished with it.
